2020 planner and pen

2020 Special dates for Australian social media and content marketing

The new decade has begun, and we can guarantee a lot of people have vowed this is the year they get their social media strategy in order. The first place to start is with a measurable and concise strategy. Always start with what you want to achieve and who you’re wanting to reach, then get cracking with the creative and exciting implementations.

When it comes to strategic planning, it’s always a good idea to have a content planner which takes into account seasonal trends, key dates, special occasions, product launches and all of your current marketing activities.

To help, we’ve created a list of the key dates that are great to inspire your social media strategy in 2020. From the AFL Grand Final and Easter, to National Tree Day and Black Friday, you’ll find all the important dates you need, which can be overlaid onto your annual planner. They might spark some ideas for your content marketing, or they may prompt you to run a promotion to coincide.

You can download the PDF by clicking on the link below. Happy planning everyone!

2020 Key Dates for Social Media

2020 ket

If you’re still looking for help with your social media strategy or implementation, get in touch. Our team has helped so many brands create strategic and successful content marketing strategies, that achieve real results.

We can help with your planning, run training sessions with your team, or take over management of your content production and social media posting if you’re short on time and want to outsource. You can find a list of the clients we’ve worked with here and get in touch with our friendly team here.

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A day in the life of our MD, Amy

Ever wondered what we get up to each day? Fancy working in digital marketing but unsure what that actually entails? Over the coming weeks, we’re going to give you a peek behind the curtain. We will share a Day in the Life of each of our team, giving you an insight into who we are and what we do!

First up, it’s Amy, our MD and founder of Wanderlust Communications

6am – 7am           I’m woken up anytime between 6am and 7am by one of my boys. If it’s Noah, 5, he will come crawl into bed for a snuggle. If it’s Louis, 2, I’ll hear him shouting for us over the monitor. I think I’ve only set my alarm three times in the last 5 years! They are my wake-up call! I’m not a morning person, so I’ll normal have a cuddle on the couch with the kids whilst my husband, Jonny, makes coffee. Then it’s time to hop in the shower before he leaves at 7.30am.

7.30am                 I’ll make the kids their breakfast and pack up Noah’s lunch for Kindy. If I remember / have time, I’ll also try and sort something for my lunch too… but far too often I forget and just buy something from the IGA at lunchtime. I’ll grab the boy’s clothes and pack up their daycare / kindy bags, plus my handbag and laptop. Then it’s time to wrangle them into clothes and brush teeth.

8am                       If the boys are playing nicely, I’ll whip round quickly and do some jobs. This morning these were reloading the dishwasher, putting a load of washing on, paying for Noah’s school incursion and checking my emails so I know what’s waiting for me at the office!

8.30am                 We pile in the car and drop Louis at daycare. He’s just moved into the toddler room, so there are a few tears and I have my first bout of mum guilt for the day!

8.50am                 Whiz around the corner to drop Noah at Kindy. He seems to be following Louis’ lead and is also a bit teary, unusual for him. He’s also a bit mad as I forgot his 50c for the book raffle. Soz, bud!

9am                       Arrive at the office and open up my emails, Asana job lists and timesheets. Go make coffee.

9.10am                 Read and prioritise emails, add to my job list, check my calendar and plan for the week ahead.

10am                     Time for our weekly meeting. I have two staff members, Danica and Isabelle, and we start each week with a quick update on where we’re at with projects, what’s going well for clients, what needs work and what our priorities are for the week. We also have monthly meetings where we strategise for each client, and monthly staff performance reviews. But today, it’s just our weekly meeting.

11am                     Write a blog posts for a health and wellbeing client.

12pm                     Dash to the local cafe and grab lunch (whilst promising to be more organised tomorrow. even though I know I won’t be)

12.30pm               Proofread social media captions from Danica and Isabelle and approve a new social media advertising funnel for a client.

1.30pm                 Work on new campaign strategy for a destination marketing client. We’re creating a digital strategy to encourage visitation in the shoulder season, including organic social, paid strategy, shooting some new content and a media partnership.

3pm                       On Tuesday’s I finish at 3pm to get Noah from Kindy. It’s been a challenge adapting to a couple of shorter days a week, so we’re thinking about ways to get some after school help in the new year.

3.30pm                 Swimming lessons, then back to pick up my baby from daycare.

5pm                       Dinner and chat with the boys about their days. Jonny gets home about 5.30pm and on Tuesdays I go to Pilates. I currently only fit this in once a week. I would love it to be more, but right now that’s all I can commit to.

6pm                       Pilates followed by a quick whip round Coles for supplies.

7pm                       Dinner, a glass of wine and Netflix. If we’re feeling good, we will sit outside and have a glass of wine, but tonight we’re both tired and just want to veg on the couch.

10pm                     (At the latest!) Bed! I love my sleep so try and get to bed at a decent time so I don’t feel crappy the next day.

So that was my day in a nutshell! I love the variety in both my work and home life. It can be stressful juggling lots of different things, but to be honest, I get bored easily and love doing lots of different things.

I have every other Wednesday off and don’t work Fridays so I can have time with the boys, so my “day in a life” would look pretty different on those days – zoo / park / nappies / food prep / tantrums / The Wiggles / coffee / playdate etc!

I know I could be more productive and am trialling turning off my emails whilst I’m working on something specific as I get distracted too easily. I don’t have a commute (benefit of choosing where your office is!) and daycare and school are just around the corner, so I love that my time is maximised at work. When I have meetings I currently listen to music or comedy podcasts, but I’d like to try and listen to more business podcasts when I have that travel time.

What’s your day look like and what changes are you looking to make in 2020?

Woman on a beach with two children, sunset in the background

Amy with her boys, Noah and Louis, on a recent holiday to Broome

Lush bath bomb

Lush UK exits social media (kind of)

The UK arm of cosmetics company Lush has just announced a drastic change to its social media strategy, basically exiting Facebook and Instagram in their traditional forms.

Lush famously do not pay to advertise their products online or offline. They focus on word of mouth, PR, events and partnerships to promote their brand – along with the amazingly strong scent that wafts up all the way up the high street from their stores.

Their media release said:

“Over the years we have created, published and cross-promoted organic content and conversations with the Lush community across multiple platforms and accounts. However, it has become more and more apparent that these genuine conversations with the Lush Community cannot grow without us paying for the reach and engagement. We are proud of what we have built organically using borrowed platforms, but it is time for a change. An audit of our social content and strategy demonstrated that on average, only 6% of our followers are serviced with our content in their newsfeed because we don’t pay to play. So in an effort to make Lush better educated as both technologists and consumers, we’re making the bold step to evolve our social media strategy.

Going forward the UK strategy is to primarily focus and invest more heavily in our owned platforms, where we have seen stronger engagement, rather than rely so heavily on third parties.”

This shift from social media to owned platforms is a bold and interesting one.  Lush will now be directing people to their website, their Lush Player (home to stories and interviews) and the Lush Lab website and app.

Lush will still be playing in the social space, but via staff profiles, partners, individual shop account and influencers.

I love this new approach and the stand they’re taking against the big boys. Driving people to your owned channels can only be a good thing.

If, as a brand, you don’t pay to advertise and rely on organic content, you’re basically talking to 10% of your audience on social media – so why not look for new ways to engage and inspire?

My biggest concern (if I was their social media manager) would be giving the power to the individual stores and staff members. I would imagine Lush are investing in some heavy-weight brand training for store managers to ensure a consistent tone of voice, content theme and visual look and feel for their social media. Creating a cohesive brand across so many subpages is a serious challenge, but if they manage it, these store pages are going to be able to tailor their content for local audiences, drive direct footfall and sales and build genuine relationships with their neighbours.

Stay tuned guys, this is going to be very, very interesting!