Three women sat on a bench

How do I choose a social media agency?

If your business has grown or changed and you’re looking to outsource your social media marketing, it can be a daunting time. There are so many “experts” out there, and the cold calling and spam emailing from digital agencies is at an all-time high. So where do you start?

Choosing the right agency is just as important as choosing the right employee – they will become a part of your business, so they need to be the right fit. You want an agency that can focus on long term strategies and help you take your business to the next level. Avoid the sweeping statements, buzzwords and larger than life promises – follow our top tips and you’ll be well on your way to hiring the perfect agency.

  1. Test the chemistry

If you’ve checked out an agency’s website and socials and like the look of what they do, pick up the phone. Appearances can be deceiving so it’s always best to actually speak to someone at the agency to get an idea of who you’ll be working with. Remember, if you do choose to work with them, that agency will become an extension of your business, so you want to make sure you click! See what kind of conversation you have with them – are they actively listening, are they suggesting ideas, are they asking the right questions? You should get a good gut feel from an initial chat that you can’t always get from an email.

  1. Ask questions

Even if you think you know what you want – ie some Facebook advertising – always ask the opinion of the agency and see what they recommend. It’s at this point they can really showcase their knowledge and perhaps come up with other ideas and longer-term strategies to help solve your problem. This kind of open conversation is always a good sign the agency is invested in the success of their work. From their responses, you’ll also be able to gauge if they really understand your business and your objectives, which is key to success!

  1. Outline what you need and expect

Be open and honest about what you want and why you want it. Don’t just say you want to outsource your social media; explain what challenges you’re having and what you want to achieve. That may be lack of strategy, lack of time, no content marketing plan, needing a social selling strategy etc. The more information you can give, the better the agency should be able to tailor a solution that will really fit. This kind of chat may also uncover things that the agency can’t do, and a good agency should tell you that at this stage.

  1. Find out what they can deliver

As about deliverables. How often do the agency report, what KPIs do they normally work to, how often can you expect to hear from them etc. Getting an understanding of what you can expect from them is always a good place to start. They should be honest about what they can and can’t achieve – so if you have a limited budget, the agency should be managing your expectations about what’s a realistic outcome.

  1. Location

Whilst digital marketing can pretty much be done from anywhere, and especially in these COVID times, using a local agency isn’t always essential. However, if you prefer the hands-on approach, chatting through ideas over a coffee and having face to face monthly meetings, you might prefer to use a local agency. Check out where the team are located and ask about their willingness to catch up in person once you start working together.

  1. Case studies

Ask to take a look at some case studies from some of their previous work. An agency should be able to give you examples of their past work, demonstrating experience in either your industry or a comparable campaign. You want your agency to have solid technical experience and if possible, experience in your industry.

  1. Testimonials

If you’re feeling ready to go ahead with your agency, ask if you could speak to a couple of past clients or associates they’ve previously worked with. An agency worth their salt should have a few people that would be willing to chat about their past experiences. This is your chance to find out how the agency is to work with, did the get back to enquiries quickly, were they adaptive and helpful etc.

Once you’ve done the above, you should feel more confident about hiring an agency to work alongside your business. Now the fun can begin!

If you’re looking to work with an agency to amplify your social media presence, create a solid social media and content marketing strategy, or overhaul your copywriting, get in touch today. We’re more than happy to do all of the above and love getting to know our new potential clients!

Three women sat outside a cafe smiling at the camera

A day in the life of our MD, Amy

Ever wondered what we get up to each day? Fancy working in digital marketing but unsure what that actually entails? Over the coming weeks, we’re going to give you a peek behind the curtain. We will share a Day in the Life of each of our team, giving you an insight into who we are and what we do!

First up, it’s Amy, our MD and founder of Wanderlust Communications

6am – 7am           I’m woken up anytime between 6am and 7am by one of my boys. If it’s Noah, 5, he will come crawl into bed for a snuggle. If it’s Louis, 2, I’ll hear him shouting for us over the monitor. I think I’ve only set my alarm three times in the last 5 years! They are my wake-up call! I’m not a morning person, so I’ll normal have a cuddle on the couch with the kids whilst my husband, Jonny, makes coffee. Then it’s time to hop in the shower before he leaves at 7.30am.

7.30am                 I’ll make the kids their breakfast and pack up Noah’s lunch for Kindy. If I remember / have time, I’ll also try and sort something for my lunch too… but far too often I forget and just buy something from the IGA at lunchtime. I’ll grab the boy’s clothes and pack up their daycare / kindy bags, plus my handbag and laptop. Then it’s time to wrangle them into clothes and brush teeth.

8am                       If the boys are playing nicely, I’ll whip round quickly and do some jobs. This morning these were reloading the dishwasher, putting a load of washing on, paying for Noah’s school incursion and checking my emails so I know what’s waiting for me at the office!

8.30am                 We pile in the car and drop Louis at daycare. He’s just moved into the toddler room, so there are a few tears and I have my first bout of mum guilt for the day!

8.50am                 Whiz around the corner to drop Noah at Kindy. He seems to be following Louis’ lead and is also a bit teary, unusual for him. He’s also a bit mad as I forgot his 50c for the book raffle. Soz, bud!

9am                       Arrive at the office and open up my emails, Asana job lists and timesheets. Go make coffee.

9.10am                 Read and prioritise emails, add to my job list, check my calendar and plan for the week ahead.

10am                     Time for our weekly meeting. I have two staff members, Danica and Isabelle, and we start each week with a quick update on where we’re at with projects, what’s going well for clients, what needs work and what our priorities are for the week. We also have monthly meetings where we strategise for each client, and monthly staff performance reviews. But today, it’s just our weekly meeting.

11am                     Write a blog posts for a health and wellbeing client.

12pm                     Dash to the local cafe and grab lunch (whilst promising to be more organised tomorrow. even though I know I won’t be)

12.30pm               Proofread social media captions from Danica and Isabelle and approve a new social media advertising funnel for a client.

1.30pm                 Work on new campaign strategy for a destination marketing client. We’re creating a digital strategy to encourage visitation in the shoulder season, including organic social, paid strategy, shooting some new content and a media partnership.

3pm                       On Tuesday’s I finish at 3pm to get Noah from Kindy. It’s been a challenge adapting to a couple of shorter days a week, so we’re thinking about ways to get some after school help in the new year.

3.30pm                 Swimming lessons, then back to pick up my baby from daycare.

5pm                       Dinner and chat with the boys about their days. Jonny gets home about 5.30pm and on Tuesdays I go to Pilates. I currently only fit this in once a week. I would love it to be more, but right now that’s all I can commit to.

6pm                       Pilates followed by a quick whip round Coles for supplies.

7pm                       Dinner, a glass of wine and Netflix. If we’re feeling good, we will sit outside and have a glass of wine, but tonight we’re both tired and just want to veg on the couch.

10pm                     (At the latest!) Bed! I love my sleep so try and get to bed at a decent time so I don’t feel crappy the next day.

So that was my day in a nutshell! I love the variety in both my work and home life. It can be stressful juggling lots of different things, but to be honest, I get bored easily and love doing lots of different things.

I have every other Wednesday off and don’t work Fridays so I can have time with the boys, so my “day in a life” would look pretty different on those days – zoo / park / nappies / food prep / tantrums / The Wiggles / coffee / playdate etc!

I know I could be more productive and am trialling turning off my emails whilst I’m working on something specific as I get distracted too easily. I don’t have a commute (benefit of choosing where your office is!) and daycare and school are just around the corner, so I love that my time is maximised at work. When I have meetings I currently listen to music or comedy podcasts, but I’d like to try and listen to more business podcasts when I have that travel time.

What’s your day look like and what changes are you looking to make in 2020?

Woman on a beach with two children, sunset in the background

Amy with her boys, Noah and Louis, on a recent holiday to Broome