Walk into Luxury appoints Wanderlust Communications

2016 is here. It’s a new year and we have a brand new client to match. We are delighted to have been appointed by Walk Into Luxury as their social media consultancy.

Walk into Luxury offers visitors to Australia’s Margaret River region a chance to experience the Cape to Cape walk in style. They make the iconic Cape to Cape walk a luxurious and indulgent experience.  They have a variety of options ranging from private luxury walks, which can be enjoyed with or without a private guide, or exclusive small group walking tours.

They are a Western Australian business that loves the Margaret River region and the kind of escape it offers – time to recharge the batteries, get some fresh air and indulge in great food, wine and beautiful scenery.

We are so happy to be working with such a unique and interesting organisation and they make a great addition to our Australian tourism client base. Watch this space for lots of awe-inspiring (and envy inducing) content and exciting news from Walk Into Luxury.

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Cape to Cape Track, Margaret River

 

Online search now more trusted than media

For the first time ever, online search results are now more trusted than a journalist. 80% of people no longer trust businesses. 80%. Just imagine that. When you engage in traditional communications, you’re potentially only affecting 20% of your audience.

User generated content has never been more important, especially in the tourism industry where people often make decisions on where to go based on their friend’s photos and videos.

By engaging your audience online and encouraging content production, organisations can massively increase their online presence, create brand advocates and secure new customers.

Watch the full Edelman 2015 Trust Barometer video  before considering your 2016 strategy.

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