Three women sat on a bench

How do I choose a social media agency?

If your business has grown or changed and you’re looking to outsource your social media marketing, it can be a daunting time. There are so many “experts” out there, and the cold calling and spam emailing from digital agencies is at an all-time high. So where do you start?

Choosing the right agency is just as important as choosing the right employee – they will become a part of your business, so they need to be the right fit. You want an agency that can focus on long term strategies and help you take your business to the next level. Avoid the sweeping statements, buzzwords and larger than life promises – follow our top tips and you’ll be well on your way to hiring the perfect agency.

  1. Test the chemistry

If you’ve checked out an agency’s website and socials and like the look of what they do, pick up the phone. Appearances can be deceiving so it’s always best to actually speak to someone at the agency to get an idea of who you’ll be working with. Remember, if you do choose to work with them, that agency will become an extension of your business, so you want to make sure you click! See what kind of conversation you have with them – are they actively listening, are they suggesting ideas, are they asking the right questions? You should get a good gut feel from an initial chat that you can’t always get from an email.

  1. Ask questions

Even if you think you know what you want – ie some Facebook advertising – always ask the opinion of the agency and see what they recommend. It’s at this point they can really showcase their knowledge and perhaps come up with other ideas and longer-term strategies to help solve your problem. This kind of open conversation is always a good sign the agency is invested in the success of their work. From their responses, you’ll also be able to gauge if they really understand your business and your objectives, which is key to success!

  1. Outline what you need and expect

Be open and honest about what you want and why you want it. Don’t just say you want to outsource your social media; explain what challenges you’re having and what you want to achieve. That may be lack of strategy, lack of time, no content marketing plan, needing a social selling strategy etc. The more information you can give, the better the agency should be able to tailor a solution that will really fit. This kind of chat may also uncover things that the agency can’t do, and a good agency should tell you that at this stage.

  1. Find out what they can deliver

As about deliverables. How often do the agency report, what KPIs do they normally work to, how often can you expect to hear from them etc. Getting an understanding of what you can expect from them is always a good place to start. They should be honest about what they can and can’t achieve – so if you have a limited budget, the agency should be managing your expectations about what’s a realistic outcome.

  1. Location

Whilst digital marketing can pretty much be done from anywhere, and especially in these COVID times, using a local agency isn’t always essential. However, if you prefer the hands-on approach, chatting through ideas over a coffee and having face to face monthly meetings, you might prefer to use a local agency. Check out where the team are located and ask about their willingness to catch up in person once you start working together.

  1. Case studies

Ask to take a look at some case studies from some of their previous work. An agency should be able to give you examples of their past work, demonstrating experience in either your industry or a comparable campaign. You want your agency to have solid technical experience and if possible, experience in your industry.

  1. Testimonials

If you’re feeling ready to go ahead with your agency, ask if you could speak to a couple of past clients or associates they’ve previously worked with. An agency worth their salt should have a few people that would be willing to chat about their past experiences. This is your chance to find out how the agency is to work with, did the get back to enquiries quickly, were they adaptive and helpful etc.

Once you’ve done the above, you should feel more confident about hiring an agency to work alongside your business. Now the fun can begin!

If you’re looking to work with an agency to amplify your social media presence, create a solid social media and content marketing strategy, or overhaul your copywriting, get in touch today. We’re more than happy to do all of the above and love getting to know our new potential clients!

Three women sat outside a cafe smiling at the camera

How to change your Zoom background

Is your home office less than beautiful? To create a truly Insta-worthy Zoom visual, did you know you can change your background? Here’s how!

Change your Zoom background on the desktop app

1. In the Zoom app, click your profile in the top right corner, and click Settings.

2. On the menu to the left, click Virtual Background.

3. You’ll see a few default background options provided by Zoom, you’re free to use these, but you still won’t stand out from the crowd of savvy-zoomers.

4. If you want to upload a photo to use as your background, on the same Virtual Background Page, click the + icon next to where it says Choose Virtual Background. A box will pop up allowing you to upload a photo from your computer. Click on the one you want, and it will appear alongside the other pictures as an option for you to choose from.

5. Done!

Change your Zoom background on the mobile app

1. When you log into your account and join a meeting, tap the three dots at the bottom right of the screen to open the More menu.

2. Tap Virtual Background.

3. Select a background from the default options, or upload your own in the same way.

There you have it zoomers, enjoy! For luck, we’ve also chucked in two more extra tips for Zoom to brighten your remote working day.

1 – There is also a beauty filter setting in Zoom so you can live-edit those blemishes and the fact you’ve not worn make-up in days. To turn it on, click the up arrow next to Start Video. Click Video Settings, and under My Video, check the box for Touch Up My Appearance.

2 – If you’re hosting a Zoom meeting, you can export the transcript of the chat box after the meeting. But… be aware, this includes all messages you’ve sent, including private messages to just one other attendee! This only applies to the host, so don’t panic if you were sending NSFW(from home) messages to your colleagues!

Photo of Woman Using Her Laptop

HOW TO OPTIMISE VIDEO FOR MOBILE

Unless you’ve been living under a rock for the last few years, you’ll know that video is where it’s at for social media marketing.

Not only is video the most engaging medium, but it’s also how people love to digest information on their mobiles. People already spend more time on mobile devices than they do watching TV and Facebook predicts that this year, 79% of the world’s mobile data traffic will be video.

You may have experience in creating video for TV but creating content for social is a different beast. You’re basically creating content specifically for mobile use – so the length, style and creative of the video is very different to that of a TVC.

person looking at you tube on moble

Here are our top 7 tips to optimise your video for mobile.

  1. Engage your audience quickly. Use the first three seconds of your video to entice your viewers with the most compelling, thumb-stopping visual.

 

  1. Don’t wait to show your product – get your brand or product in front of the view immediately so the viewer knows what to expect.

 

  1. Keep content short, snappy and visually exciting.

 

  1. A large percentage of people watch video without sound, so make sure you communicate your story visually so it’s effective with or without sound.

 

  1. If you do have a script, or a more complicated message, add captions or subtitles.

 

  1. To the dismay of videographers everywhere, video should be shot vertically for social. This aspect takes up the most real estate in people’s feeds and looks the most impressive.

 

  1. If you don’t have budget for video, try to create your own animated content using effects, graphics, panning, zooming and slideshows to add an element of movement.

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2020 planner and pen

2020 Special dates for Australian social media and content marketing

The new decade has begun, and we can guarantee a lot of people have vowed this is the year they get their social media strategy in order. The first place to start is with a measurable and concise strategy. Always start with what you want to achieve and who you’re wanting to reach, then get cracking with the creative and exciting implementations.

When it comes to strategic planning, it’s always a good idea to have a content planner which takes into account seasonal trends, key dates, special occasions, product launches and all of your current marketing activities.

To help, we’ve created a list of the key dates that are great to inspire your social media strategy in 2020. From the AFL Grand Final and Easter, to National Tree Day and Black Friday, you’ll find all the important dates you need, which can be overlaid onto your annual planner. They might spark some ideas for your content marketing, or they may prompt you to run a promotion to coincide.

You can download the PDF by clicking on the link below. Happy planning everyone!

2020 Key Dates for Social Media

2020 ket

If you’re still looking for help with your social media strategy or implementation, get in touch. Our team has helped so many brands create strategic and successful content marketing strategies, that achieve real results.

We can help with your planning, run training sessions with your team, or take over management of your content production and social media posting if you’re short on time and want to outsource. You can find a list of the clients we’ve worked with here and get in touch with our friendly team here.

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