How to change your Zoom background

Is your home office less than beautiful? To create a truly Insta-worthy Zoom visual, did you know you can change your background? Here’s how!

Change your Zoom background on the desktop app

1. In the Zoom app, click your profile in the top right corner, and click Settings.

2. On the menu to the left, click Virtual Background.

3. You’ll see a few default background options provided by Zoom, you’re free to use these, but you still won’t stand out from the crowd of savvy-zoomers.

4. If you want to upload a photo to use as your background, on the same Virtual Background Page, click the + icon next to where it says Choose Virtual Background. A box will pop up allowing you to upload a photo from your computer. Click on the one you want, and it will appear alongside the other pictures as an option for you to choose from.

5. Done!

Change your Zoom background on the mobile app

1. When you log into your account and join a meeting, tap the three dots at the bottom right of the screen to open the More menu.

2. Tap Virtual Background.

3. Select a background from the default options, or upload your own in the same way.

There you have it zoomers, enjoy! For luck, we’ve also chucked in two more extra tips for Zoom to brighten your remote working day.

1 – There is also a beauty filter setting in Zoom so you can live-edit those blemishes and the fact you’ve not worn make-up in days. To turn it on, click the up arrow next to Start Video. Click Video Settings, and under My Video, check the box for Touch Up My Appearance.

2 – If you’re hosting a Zoom meeting, you can export the transcript of the chat box after the meeting. But… be aware, this includes all messages you’ve sent, including private messages to just one other attendee! This only applies to the host, so don’t panic if you were sending NSFW(from home) messages to your colleagues!

Photo of Woman Using Her Laptop

HOW TO OPTIMISE VIDEO FOR MOBILE

Unless you’ve been living under a rock for the last few years, you’ll know that video is where it’s at for social media marketing.

Not only is video the most engaging medium, but it’s also how people love to digest information on their mobiles. People already spend more time on mobile devices than they do watching TV and Facebook predicts that this year, 79% of the world’s mobile data traffic will be video.

You may have experience in creating video for TV but creating content for social is a different beast. You’re basically creating content specifically for mobile use – so the length, style and creative of the video is very different to that of a TVC.

person looking at you tube on moble

Here are our top 7 tips to optimise your video for mobile.

  1. Engage your audience quickly. Use the first three seconds of your video to entice your viewers with the most compelling, thumb-stopping visual.

 

  1. Don’t wait to show your product – get your brand or product in front of the view immediately so the viewer knows what to expect.

 

  1. Keep content short, snappy and visually exciting.

 

  1. A large percentage of people watch video without sound, so make sure you communicate your story visually so it’s effective with or without sound.

 

  1. If you do have a script, or a more complicated message, add captions or subtitles.

 

  1. To the dismay of videographers everywhere, video should be shot vertically for social. This aspect takes up the most real estate in people’s feeds and looks the most impressive.

 

  1. If you don’t have budget for video, try to create your own animated content using effects, graphics, panning, zooming and slideshows to add an element of movement.

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2020 planner and pen

2020 Special dates for Australian social media and content marketing

The new decade has begun, and we can guarantee a lot of people have vowed this is the year they get their social media strategy in order. The first place to start is with a measurable and concise strategy. Always start with what you want to achieve and who you’re wanting to reach, then get cracking with the creative and exciting implementations.

When it comes to strategic planning, it’s always a good idea to have a content planner which takes into account seasonal trends, key dates, special occasions, product launches and all of your current marketing activities.

To help, we’ve created a list of the key dates that are great to inspire your social media strategy in 2020. From the AFL Grand Final and Easter, to National Tree Day and Black Friday, you’ll find all the important dates you need, which can be overlaid onto your annual planner. They might spark some ideas for your content marketing, or they may prompt you to run a promotion to coincide.

You can download the PDF by clicking on the link below. Happy planning everyone!

2020 Key Dates for Social Media

2020 ket

If you’re still looking for help with your social media strategy or implementation, get in touch. Our team has helped so many brands create strategic and successful content marketing strategies, that achieve real results.

We can help with your planning, run training sessions with your team, or take over management of your content production and social media posting if you’re short on time and want to outsource. You can find a list of the clients we’ve worked with here and get in touch with our friendly team here.

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