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How do I choose a social media agency?

If your business has grown or changed and you’re looking to outsource your social media marketing, it can be a daunting time. There are so many “experts” out there, and the cold calling and spam emailing from digital agencies is at an all-time high. So where do you start?

Choosing the right agency is just as important as choosing the right employee – they will become a part of your business, so they need to be the right fit. You want an agency that can focus on long term strategies and help you take your business to the next level. Avoid the sweeping statements, buzzwords and larger than life promises – follow our top tips and you’ll be well on your way to hiring the perfect agency.

  1. Test the chemistry

If you’ve checked out an agency’s website and socials and like the look of what they do, pick up the phone. Appearances can be deceiving so it’s always best to actually speak to someone at the agency to get an idea of who you’ll be working with. Remember, if you do choose to work with them, that agency will become an extension of your business, so you want to make sure you click! See what kind of conversation you have with them – are they actively listening, are they suggesting ideas, are they asking the right questions? You should get a good gut feel from an initial chat that you can’t always get from an email.

  1. Ask questions

Even if you think you know what you want – ie some Facebook advertising – always ask the opinion of the agency and see what they recommend. It’s at this point they can really showcase their knowledge and perhaps come up with other ideas and longer-term strategies to help solve your problem. This kind of open conversation is always a good sign the agency is invested in the success of their work. From their responses, you’ll also be able to gauge if they really understand your business and your objectives, which is key to success!

  1. Outline what you need and expect

Be open and honest about what you want and why you want it. Don’t just say you want to outsource your social media; explain what challenges you’re having and what you want to achieve. That may be lack of strategy, lack of time, no content marketing plan, needing a social selling strategy etc. The more information you can give, the better the agency should be able to tailor a solution that will really fit. This kind of chat may also uncover things that the agency can’t do, and a good agency should tell you that at this stage.

  1. Find out what they can deliver

As about deliverables. How often do the agency report, what KPIs do they normally work to, how often can you expect to hear from them etc. Getting an understanding of what you can expect from them is always a good place to start. They should be honest about what they can and can’t achieve – so if you have a limited budget, the agency should be managing your expectations about what’s a realistic outcome.

  1. Location

Whilst digital marketing can pretty much be done from anywhere, and especially in these COVID times, using a local agency isn’t always essential. However, if you prefer the hands-on approach, chatting through ideas over a coffee and having face to face monthly meetings, you might prefer to use a local agency. Check out where the team are located and ask about their willingness to catch up in person once you start working together.

  1. Case studies

Ask to take a look at some case studies from some of their previous work. An agency should be able to give you examples of their past work, demonstrating experience in either your industry or a comparable campaign. You want your agency to have solid technical experience and if possible, experience in your industry.

  1. Testimonials

If you’re feeling ready to go ahead with your agency, ask if you could speak to a couple of past clients or associates they’ve previously worked with. An agency worth their salt should have a few people that would be willing to chat about their past experiences. This is your chance to find out how the agency is to work with, did the get back to enquiries quickly, were they adaptive and helpful etc.

Once you’ve done the above, you should feel more confident about hiring an agency to work alongside your business. Now the fun can begin!

If you’re looking to work with an agency to amplify your social media presence, create a solid social media and content marketing strategy, or overhaul your copywriting, get in touch today. We’re more than happy to do all of the above and love getting to know our new potential clients!

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Wanderlust Communications to work with Economic Transitions on Kalgoorlie Boulder Tourism plan

Wanderlust Communications has been appointed as a contractor, working together with Economic Transitions to create a tourism plan for Kalgoorlie Boulder, as part of the Regional Growth Plan Project through Landcorp.

Wanderlust Communications has been appointed to assist with the marketing strategy element of the plan, and to undertake workshops in Kalgoorlie Boulder.

Kalgoorlie Boulder has been recognised by the State Government as one of a network of regional centres of the highest strategic importance for the future sustained growth and prosperity of Western Australia (WA). Kalgoorlie-Boulder is one of nine regional centres that will be developing Growth Plans that aim to:

  1. Strengthen the capabilities of WA’s strategic regional centres to drive long run investment, business and employment growth.
  2. Accommodate regional population growth that is generated by WA’s long run economic growth.
  3. Support the efficient and effective delivery of the WA Government’s regional development effort and investment.

The Growing Kalgoorlie-Boulder project is looking at various areas of potential growth for the City, and Economic Transitions will be managing the tourism section. Along with Wanderlust Communications, the project team also includes Flametree Creative. Together the team will conduct in-depth research, stakeholder engagement and community forums before presenting a tourism strategy for the City.

Economic Transitions Principal, Kim Hewson, said: “I am thrilled to have been awarded this tender. I lived in Kalgoorlie-Boulder for many years and am still working with lots of organisations in the Goldfields region, so this project is very close to my heart.”

“We have begun our stakeholder engagement and it’s been wonderful to hear what the residents of Kalgoorlie Boulder think about tourism in their City, and the marketing and branding of the tourism product. We’re looking at strengths, weaknesses, opportunities and threats to tourism in Kalgoorlie-Boulder, plus the services, product selection, marketing and branding of the City. This research will be cross referenced with existing strategies and the regional Blueprint to create a specific growth plan for tourism in Kalgoorlie Boulder.

“I’m excited to see the results and to see some of the wonderful ideas be put into practice. I believe there is a huge opportunity to grow tourism in Kalgoorlie-Boulder, encouraging more visitors to explore our region and to stay longer. The economic benefits would be significant and would help many local businesses.”

To find out more, Like the Growing Kalgoorlie Boulder Facebook page.

Pictured below, Kim Hewson from Economic Transitions, John Douglass from Flametree Creative and Amy Johnston from Wanderlust Communications at the tourism and branding workshops in Kalgoorlie Boulder.