Three women sat on a bench

How do I choose a social media agency?

If your business has grown or changed and you’re looking to outsource your social media marketing, it can be a daunting time. There are so many “experts” out there, and the cold calling and spam emailing from digital agencies is at an all-time high. So where do you start?

Choosing the right agency is just as important as choosing the right employee – they will become a part of your business, so they need to be the right fit. You want an agency that can focus on long term strategies and help you take your business to the next level. Avoid the sweeping statements, buzzwords and larger than life promises – follow our top tips and you’ll be well on your way to hiring the perfect agency.

  1. Test the chemistry

If you’ve checked out an agency’s website and socials and like the look of what they do, pick up the phone. Appearances can be deceiving so it’s always best to actually speak to someone at the agency to get an idea of who you’ll be working with. Remember, if you do choose to work with them, that agency will become an extension of your business, so you want to make sure you click! See what kind of conversation you have with them – are they actively listening, are they suggesting ideas, are they asking the right questions? You should get a good gut feel from an initial chat that you can’t always get from an email.

  1. Ask questions

Even if you think you know what you want – ie some Facebook advertising – always ask the opinion of the agency and see what they recommend. It’s at this point they can really showcase their knowledge and perhaps come up with other ideas and longer-term strategies to help solve your problem. This kind of open conversation is always a good sign the agency is invested in the success of their work. From their responses, you’ll also be able to gauge if they really understand your business and your objectives, which is key to success!

  1. Outline what you need and expect

Be open and honest about what you want and why you want it. Don’t just say you want to outsource your social media; explain what challenges you’re having and what you want to achieve. That may be lack of strategy, lack of time, no content marketing plan, needing a social selling strategy etc. The more information you can give, the better the agency should be able to tailor a solution that will really fit. This kind of chat may also uncover things that the agency can’t do, and a good agency should tell you that at this stage.

  1. Find out what they can deliver

As about deliverables. How often do the agency report, what KPIs do they normally work to, how often can you expect to hear from them etc. Getting an understanding of what you can expect from them is always a good place to start. They should be honest about what they can and can’t achieve – so if you have a limited budget, the agency should be managing your expectations about what’s a realistic outcome.

  1. Location

Whilst digital marketing can pretty much be done from anywhere, and especially in these COVID times, using a local agency isn’t always essential. However, if you prefer the hands-on approach, chatting through ideas over a coffee and having face to face monthly meetings, you might prefer to use a local agency. Check out where the team are located and ask about their willingness to catch up in person once you start working together.

  1. Case studies

Ask to take a look at some case studies from some of their previous work. An agency should be able to give you examples of their past work, demonstrating experience in either your industry or a comparable campaign. You want your agency to have solid technical experience and if possible, experience in your industry.

  1. Testimonials

If you’re feeling ready to go ahead with your agency, ask if you could speak to a couple of past clients or associates they’ve previously worked with. An agency worth their salt should have a few people that would be willing to chat about their past experiences. This is your chance to find out how the agency is to work with, did the get back to enquiries quickly, were they adaptive and helpful etc.

Once you’ve done the above, you should feel more confident about hiring an agency to work alongside your business. Now the fun can begin!

If you’re looking to work with an agency to amplify your social media presence, create a solid social media and content marketing strategy, or overhaul your copywriting, get in touch today. We’re more than happy to do all of the above and love getting to know our new potential clients!

Three women sat outside a cafe smiling at the camera

How to change your Zoom background

Is your home office less than beautiful? To create a truly Insta-worthy Zoom visual, did you know you can change your background? Here’s how!

Change your Zoom background on the desktop app

1. In the Zoom app, click your profile in the top right corner, and click Settings.

2. On the menu to the left, click Virtual Background.

3. You’ll see a few default background options provided by Zoom, you’re free to use these, but you still won’t stand out from the crowd of savvy-zoomers.

4. If you want to upload a photo to use as your background, on the same Virtual Background Page, click the + icon next to where it says Choose Virtual Background. A box will pop up allowing you to upload a photo from your computer. Click on the one you want, and it will appear alongside the other pictures as an option for you to choose from.

5. Done!

Change your Zoom background on the mobile app

1. When you log into your account and join a meeting, tap the three dots at the bottom right of the screen to open the More menu.

2. Tap Virtual Background.

3. Select a background from the default options, or upload your own in the same way.

There you have it zoomers, enjoy! For luck, we’ve also chucked in two more extra tips for Zoom to brighten your remote working day.

1 – There is also a beauty filter setting in Zoom so you can live-edit those blemishes and the fact you’ve not worn make-up in days. To turn it on, click the up arrow next to Start Video. Click Video Settings, and under My Video, check the box for Touch Up My Appearance.

2 – If you’re hosting a Zoom meeting, you can export the transcript of the chat box after the meeting. But… be aware, this includes all messages you’ve sent, including private messages to just one other attendee! This only applies to the host, so don’t panic if you were sending NSFW(from home) messages to your colleagues!

Photo of Woman Using Her Laptop

cocktail glasses with lemon

THE BEST BARS IN PERTH

We love Perth and we love a cocktail, so we thought we’d share with you our favourite spots for a tipple in Perth. Whether you like a dark, cosy corner to drink in, or to take in some spectacular views from a rooftop bar, here are the spots you’ll find us at on a Saturday night!

Itás picks

  • Strange Company in Fremantle is one of my favourites. It’s got a great vibe and it really reminds me of New Orleans where I studied and lived for years. In this little spot, it feels perfectly acceptable to have a cocktail at any time of day!
  • El Grotto in Scarborough. Hands down TH BEST margaritas I’ve had in Australia. I love their Spicy Margarita and it goes perfectly with their pumpkin tacos.
  • Panama Social in Northbridge. They have a room dedicated to Ricky Martin, need I say more? You’ll be living la vida loca in here – their décor is super cute and the cocktail list is brilliant.

Amy’s picks

  • The Shorehouse in Swanbourne offers the best ocean views, Insta-worthy yellow sun brollies and a cocktail list you can easily spend the afternoon working your way through. Although this place looks swanky, you can walk up straight from the beach with sandy feet and salt in your hair and enjoy a refreshing cocktail. The perfect sundowner!
  • Darling Darling in Fremantle is great if you want to enjoy a stripped-back drinks menu and a dark corner. The bar is based on a seafarer’s tipple spot from the 1800s, for weary sailors who spent years at sea travelling from overseas to Fremantle. It’s dark and cosy, plus you can grab a handful of monkey nuts, crack into them and leave the shells on the floor. A novelty, but a fun one.
  • I’ve got to give a shoutout to my local, the Rose and Crown Hotel in Guildford. This is one of WA’s oldest pubs and it has a gorgeous, leafy beer garden. This is within walking distance from my house, so it’s often the place I come with my husband and our two young boys – one in the pram, one on his bike – for a Sunday afternoon drink and dinner. There’s a lovely atmosphere and usually live music on the weekends.
  • Sneaky Tony’s is also one of my favourites. They do a mean sour cocktail and I’m a sucker for the “knock and give the secret password to get in” gimmick. Make sure you follow them on social for today’s password. 

Danica’s picks

  • Halford Bar is one of my favourite’s in the CBD. It’s a bit tricky to find, but that makes it feel like you’ve stumbled upon something a bit special when you do get there! Top tip, if you’re looking for one of Perth’s hidden laneway bars, follow the cobblestones in the pavement, they’re all there to act as pointers to bars or restaurants!
  • I recently tried out the new bar at Hyde, the latest addition to the Perth hotel scene. They’ve got a gorgeous poolside bar and summery, cool decor. I spent the afternoon munching bottomless fries and drinking white wine. It doesn’t get more “Perth” than that!
  • Another newbie is the Quarter Acre Hotel. It’s in Applecross, so a bit out of the City, but worth the detour. The menu is full of summery food and they do a special Sunday session with DJs and drink specials.

Courtesy of Hyde Perth

What do you think? Where’s your favourite spot in Perth for a tipple? Let us know, we love reccommendations almost as much as we like going out!