Rottnest Island Authority

The Rottnest Island Authority reached out to Wanderlust Communications to create a new suite of written content. They wanted to improve the selection of content on their website and create a range of itineraries and blogs that would not only help with organic SEO, but also help increase time spent on their website and make the planning process super simple for their potential visitors. Wanderlust Communications created a recommended selection of itineraries and blog topics based on the consumer information provided by Rottnest Island Authority. This included 4 itineraries, each focused on a different experience or audience, and 8 blog posts covering a variety of topics, all aligned with the core experiences on the island.