Itchy Baby Co

We worked with the team at Itchy Baby Co to create a range of blog posts to be used on their website and in their customer EDMs. We created an editorial calendar and some key brand pillars for the organisation, which then informed the topics and tone of the blog posts. The copy was researched and written to suit the target market and to cover a wide range of topics, each of which was also considered from an SEO perspective. The tone was conversational, from one mum to another, and really engaged their customers.