Social Media Manager Job Opportunity

Hello. Is it you we’re looking for?

We’re looking for someone special to join our team at Wanderlust Communications. This is a multi-faceted role that will involve a range of digital marketing activities, including copywriting, organic social media management, social media advertising campaigns, creative campaign planning and experience at creating and implementing marketing strategies. Communication is key as we need someone who can fit in with our small team, and also build lasting and meaningful relationships with our clients.

We want someone who’s passionate about working together as a team and delivering stand-out results for our clients.

You need to LOVE social media and digital marketing and have a minimum of 4 years’ experience in a similar role. We’re looking for someone who’s organised, creative and has a knack for developing great relationships. To do so, we need you to be on top of our tasks, ensure they’re done on time, provide easy to understand reports and come up with those winning creative ideas.

Experience across digital marketing is a no-brainer. We need you to be confident in using all social media channels including Facebook, Instagram, Pinterest, Google My Business, Google Analytics, Mail Chimp and scheduling software like Hootsuite or Sprout Social.

You need to be ruthlessly organised and love stats so you can prepare detailed monthly reports for clients. We need you to ensure work is being completed on time and to a high standard, and come up with new and exciting ideas to invigorate our campaigns. You’ll work closely with our MD to come up with proactive creative campaigns. Other general tasks may include proofing and approving copy, providing general support and identifying opportunities for growth.

This role is varied and exciting and as such, requires a level of multitasking. You’ll need to be able to jump between tasks and clients when needed.

Most of all, we want someone who loves working as part of a team and has a good sense of humour! We are a small agency, so we work closely together – this means we need someone positive, fun and hardworking.

What you’ll get from us

We work with a number of high-profile travel, tourism and consumer brands, so you’ll get exposure to some great organisations and campaigns. We value people’s opinions, believe in sharing ideas and put a big focus on personal development and training. We’re always looking to have fun and work hard.

This is currently a part-time role, based on roughly 25 hours per week from our office in Guildford, WA.

What kind of things will you be doing?

  • Creating and implementing digital marketing strategies
  • Copywriting for a range of mediums including blogs, website, news releases and social media posts and adverts
  • Detailed monthly reporting for clients
  • Managing client relationships and offering amazing customer service
  • Tracking tasks and outcomes against plans and deadlines
  • Creative thinking and coming up with new, proactive marketing ideas for clients
  • Creation of digital marketing assets including Instagram Stories, social media posts, graphics and adverts
  • Social media management including Facebook, Instagram, Pinterest, Google My Business, Google Analytics, Mail Chimp and scheduling software like Hootsuite or Sprout Social

Required experience

  • 4-5 years in a marketing / social media account management role
  • Experience in managing a junior employee or a small team
  • Experience in managing client relationships
  • Excellent copywriting skills
  • Highly organised
  • Ability to communicate effectively with co-workers, clients and other agencies
  • Outstanding customer service
  • Passionate and self-driven
  • Love of social media and digital marketing
  • Experience with digital marketing / social media channels including Facebook, Instagram, Pinterest, Google My Business, Google Analytics, Mail Chimp and Canva
  • Experience in setting up multi-level Facebook advertising campaigns
  • A degree in communications, marketing or a similar area of study

Desired attributes

  • Experience with Google Adwords and SEO
  • Experience with influencer outreach and PR
  • Website design / management
  • Experience using Shopify
  • Facebook and Instagram advertising
  • Mail Chimp automations and funnels

Get in touch

If this sounds like the opportunity for you, please send your resume and covering letter to hello@wanderlustcommunications.com 

Three women sat on a bench

How do I choose a social media agency?

If your business has grown or changed and you’re looking to outsource your social media marketing, it can be a daunting time. There are so many “experts” out there, and the cold calling and spam emailing from digital agencies is at an all-time high. So where do you start?

Choosing the right agency is just as important as choosing the right employee – they will become a part of your business, so they need to be the right fit. You want an agency that can focus on long term strategies and help you take your business to the next level. Avoid the sweeping statements, buzzwords and larger than life promises – follow our top tips and you’ll be well on your way to hiring the perfect agency.

  1. Test the chemistry

If you’ve checked out an agency’s website and socials and like the look of what they do, pick up the phone. Appearances can be deceiving so it’s always best to actually speak to someone at the agency to get an idea of who you’ll be working with. Remember, if you do choose to work with them, that agency will become an extension of your business, so you want to make sure you click! See what kind of conversation you have with them – are they actively listening, are they suggesting ideas, are they asking the right questions? You should get a good gut feel from an initial chat that you can’t always get from an email.

  1. Ask questions

Even if you think you know what you want – ie some Facebook advertising – always ask the opinion of the agency and see what they recommend. It’s at this point they can really showcase their knowledge and perhaps come up with other ideas and longer-term strategies to help solve your problem. This kind of open conversation is always a good sign the agency is invested in the success of their work. From their responses, you’ll also be able to gauge if they really understand your business and your objectives, which is key to success!

  1. Outline what you need and expect

Be open and honest about what you want and why you want it. Don’t just say you want to outsource your social media; explain what challenges you’re having and what you want to achieve. That may be lack of strategy, lack of time, no content marketing plan, needing a social selling strategy etc. The more information you can give, the better the agency should be able to tailor a solution that will really fit. This kind of chat may also uncover things that the agency can’t do, and a good agency should tell you that at this stage.

  1. Find out what they can deliver

As about deliverables. How often do the agency report, what KPIs do they normally work to, how often can you expect to hear from them etc. Getting an understanding of what you can expect from them is always a good place to start. They should be honest about what they can and can’t achieve – so if you have a limited budget, the agency should be managing your expectations about what’s a realistic outcome.

  1. Location

Whilst digital marketing can pretty much be done from anywhere, and especially in these COVID times, using a local agency isn’t always essential. However, if you prefer the hands-on approach, chatting through ideas over a coffee and having face to face monthly meetings, you might prefer to use a local agency. Check out where the team are located and ask about their willingness to catch up in person once you start working together.

  1. Case studies

Ask to take a look at some case studies from some of their previous work. An agency should be able to give you examples of their past work, demonstrating experience in either your industry or a comparable campaign. You want your agency to have solid technical experience and if possible, experience in your industry.

  1. Testimonials

If you’re feeling ready to go ahead with your agency, ask if you could speak to a couple of past clients or associates they’ve previously worked with. An agency worth their salt should have a few people that would be willing to chat about their past experiences. This is your chance to find out how the agency is to work with, did the get back to enquiries quickly, were they adaptive and helpful etc.

Once you’ve done the above, you should feel more confident about hiring an agency to work alongside your business. Now the fun can begin!

If you’re looking to work with an agency to amplify your social media presence, create a solid social media and content marketing strategy, or overhaul your copywriting, get in touch today. We’re more than happy to do all of the above and love getting to know our new potential clients!

Three women sat outside a cafe smiling at the camera

Top 10 FREE tools for business owners and digital marketers

We’ve compiled our very favourite apps and tools to help manage your digital marketing and create new content. These amazing extensions, apps and hacks will help keep you organised and save you time and best of all, they’re all totally free!

1.      Canva

Canva is a wonderful tool for those who can’t afford a graphic designer, or just need some basic designs like social media templates creating fast. It’s free and super-easy to use. Even if you’re not that creative, they have heaps of templates that help you create something professional looking and engaging! It’s not just for social media and poster designs, you can also find infographic templates and even powerpoint templates to take your reporting or presentation up a notch!

2.      Facebook Ads Library

This nifty tool is an amazing way to find out what your competitors are up to in the world of social media advertising. Simply pop in their page name, and you’ll get a list of all the ads they’re currently running. This is great to get an idea of what your competitors are doing, and get inspiration from those brands you love.

3.      Trello

This is another great free tool that we use to plan out our social media content. It’s a productivity app, so you can assign tasks, leave notes for people and drop in files and images. But we use it as an online content calendar for those clients who like to approve their content. You can use the calendar view and then drag and drop your content cards to fit. It’s really easy to use and helps keep you organised!

4.      Asana

Asana is the tool we use to manage workloads and assign tasks. This is a great way to stay organised and on top of deadlines. You can email tasks straight from Outlook and then assign tasks by client, theme or employee within Asana. Once again, it’s totally free!

5.      Facebook Ads Manager

We run social media campaigns for most of our clients, so we all use Facebook Ads Manager regularly. Isabelle, our Ads Guru is in there on a daily basis checking and optimising our campaigns to get the very best results. Facebook Ads Manager can be a little confusing at first glance, but once you get your head around it, it’s a really amazing tool FULL of analytics.

6.      Loom

This free screen recording app is great if you need to train or brief people on a task done on a computer. You can record your screen as you do a task, then save and send a link. This is great for those who respond best to visual training, and it is also a good way to build up your induction documents for new starters without having to write a manual.

7.      Pexels

We love this royalty-free image library – it’s full of not-cheesy imagery that you can use for your social media posts, blogs or any other marketing.

8.      Grammarly

This is spell checker for the online environment. If you’re drafting copy straight into Facebook or your website, this will spellcheck your work as you go.  Just like in Microsoft Word, but for all sites.

9.      Dropbox

We use Dropbox to easily store all of our documents, presentations and client content. This is cloud based and we all have a login so we can access up to date copies of everything we need. I also love the phone app so you can easily upload images and videos from your Dropbox to Instagram Stories natively.

10. Answer the public

This is an awesome site that often helps us with ideas for blog posts and copywriting. You can enter a keyword, and it will throw up questions people have asked on search engines and social media. For example, if you pop in cupcakes, you get the following information. Great to spark off ideas for blog topics, Instagram Stories, IGTV’s, podcasts or social media posts!

 

How to change your Zoom background

Is your home office less than beautiful? To create a truly Insta-worthy Zoom visual, did you know you can change your background? Here’s how!

Change your Zoom background on the desktop app

1. In the Zoom app, click your profile in the top right corner, and click Settings.

2. On the menu to the left, click Virtual Background.

3. You’ll see a few default background options provided by Zoom, you’re free to use these, but you still won’t stand out from the crowd of savvy-zoomers.

4. If you want to upload a photo to use as your background, on the same Virtual Background Page, click the + icon next to where it says Choose Virtual Background. A box will pop up allowing you to upload a photo from your computer. Click on the one you want, and it will appear alongside the other pictures as an option for you to choose from.

5. Done!

Change your Zoom background on the mobile app

1. When you log into your account and join a meeting, tap the three dots at the bottom right of the screen to open the More menu.

2. Tap Virtual Background.

3. Select a background from the default options, or upload your own in the same way.

There you have it zoomers, enjoy! For luck, we’ve also chucked in two more extra tips for Zoom to brighten your remote working day.

1 – There is also a beauty filter setting in Zoom so you can live-edit those blemishes and the fact you’ve not worn make-up in days. To turn it on, click the up arrow next to Start Video. Click Video Settings, and under My Video, check the box for Touch Up My Appearance.

2 – If you’re hosting a Zoom meeting, you can export the transcript of the chat box after the meeting. But… be aware, this includes all messages you’ve sent, including private messages to just one other attendee! This only applies to the host, so don’t panic if you were sending NSFW(from home) messages to your colleagues!

Photo of Woman Using Her Laptop

Our best podcast recommendations

Podcasts are a great way to consume content. In these weird Coronavirus times, they’ve become even more valuable and offer another way to keep us feeling connected. Whether you listen to escape, learn or be entertained, we’ve rounded up our favourite podcasts!

From true crime to business news and comedy, there’s something to appeal to everyone! Happy listening!

Amy

I know I should listen to business podcasts, but I feel like I do so much reading and researching online at work, that when I’m listening to a podcast, I just want to be entertained. I gravitate towards UK comedy podcasts, or podcasts presented by comedians. I miss UK humour and think I just like listening to voices from home! I’m loving the Ed Gamble and Matthew Crosby radio X podcast. Fun and irreverent and always makes me actually laugh out loud. Ed Gamble also teams up with James Acaster on Off Menu, where guests are asked to create their dream 3-course meal. Listen to the latest one with Joe Thomas from the Inbetweeners, he’s a hoot.

There are other podcasts I dip in and out of depending on my mood and general mental health. I lost my brother when I was 22, and this is something I still deal with / struggle with daily. If I’m feeling particularly stuck in a bad thought pattern or feeling really down, I often pick a random episode of Griefcast. Cariad Lloyd interviews comedians about their own loss and grief, and it’s strangely comforting and uplifting.

Adam Buxton is my OG podcaster. I love his voice, his humour and his style of interviewing. He always has interesting and entertaining guests and I just love his style.

Isabelle

I am a podcast addict and consumer so many! I love RadioLab as they break down so many different topics in interesting ways. How I Built This with Guy Raz gives a cool peek behind the curtain and explains how some of the largest businesses came to be. I’m an American living in Perth, so I like to listen to The Daily by the New York Times to keep abreast of the news back home.

Perpetual Traffic is another really interesting podcast by the team at Digital Marketer. I always learn something new and get inspiration for my Facebook Ads campaigns! And to relax and be entertained, I’m whizzing through Mogul, which shares stories from the world of hip hop.

Danica

I love anything true crime, so my favourite podcast is an American one called Sword and Scale. Each episode outlines a new true crime, retelling the events and what happened, with the real police calls, recordings, witness statements, and sometimes even the victim’s family and friends being interviewed.

Sam

I love sport and comedy podcasts. I catch every episode of The Grade Cricketer,  a weekly show featuring news, views and interviews with major names from across the cricket scene. For laughs, I love Tiny Meat Gang with Cody Ko and Noel Miller. Wrong, but so right.

I also really like Conan O’Brien Needs A Friend because he has such a funny interview style and some great guests. As a massive Eagles fan, I also never miss the AFL Fantasy Podcast with Roy, Calvin and Warnie.

What are you listening to right now? We’d love to know! If you fancy listening to our MD, Amy in action, head over to Osprey Creative’s podcast and You Tube channel for her recent interview about all things digital and tourism!

cocktail glasses with lemon

THE BEST BARS IN PERTH

We love Perth and we love a cocktail, so we thought we’d share with you our favourite spots for a tipple in Perth. Whether you like a dark, cosy corner to drink in, or to take in some spectacular views from a rooftop bar, here are the spots you’ll find us at on a Saturday night!

Itás picks

  • Strange Company in Fremantle is one of my favourites. It’s got a great vibe and it really reminds me of New Orleans where I studied and lived for years. In this little spot, it feels perfectly acceptable to have a cocktail at any time of day!
  • El Grotto in Scarborough. Hands down TH BEST margaritas I’ve had in Australia. I love their Spicy Margarita and it goes perfectly with their pumpkin tacos.
  • Panama Social in Northbridge. They have a room dedicated to Ricky Martin, need I say more? You’ll be living la vida loca in here – their décor is super cute and the cocktail list is brilliant.

Amy’s picks

  • The Shorehouse in Swanbourne offers the best ocean views, Insta-worthy yellow sun brollies and a cocktail list you can easily spend the afternoon working your way through. Although this place looks swanky, you can walk up straight from the beach with sandy feet and salt in your hair and enjoy a refreshing cocktail. The perfect sundowner!
  • Darling Darling in Fremantle is great if you want to enjoy a stripped-back drinks menu and a dark corner. The bar is based on a seafarer’s tipple spot from the 1800s, for weary sailors who spent years at sea travelling from overseas to Fremantle. It’s dark and cosy, plus you can grab a handful of monkey nuts, crack into them and leave the shells on the floor. A novelty, but a fun one.
  • I’ve got to give a shoutout to my local, the Rose and Crown Hotel in Guildford. This is one of WA’s oldest pubs and it has a gorgeous, leafy beer garden. This is within walking distance from my house, so it’s often the place I come with my husband and our two young boys – one in the pram, one on his bike – for a Sunday afternoon drink and dinner. There’s a lovely atmosphere and usually live music on the weekends.
  • Sneaky Tony’s is also one of my favourites. They do a mean sour cocktail and I’m a sucker for the “knock and give the secret password to get in” gimmick. Make sure you follow them on social for today’s password. 

Danica’s picks

  • Halford Bar is one of my favourite’s in the CBD. It’s a bit tricky to find, but that makes it feel like you’ve stumbled upon something a bit special when you do get there! Top tip, if you’re looking for one of Perth’s hidden laneway bars, follow the cobblestones in the pavement, they’re all there to act as pointers to bars or restaurants!
  • I recently tried out the new bar at Hyde, the latest addition to the Perth hotel scene. They’ve got a gorgeous poolside bar and summery, cool decor. I spent the afternoon munching bottomless fries and drinking white wine. It doesn’t get more “Perth” than that!
  • Another newbie is the Quarter Acre Hotel. It’s in Applecross, so a bit out of the City, but worth the detour. The menu is full of summery food and they do a special Sunday session with DJs and drink specials.

Courtesy of Hyde Perth

What do you think? Where’s your favourite spot in Perth for a tipple? Let us know, we love reccommendations almost as much as we like going out!

HOW TO OPTIMISE VIDEO FOR MOBILE

Unless you’ve been living under a rock for the last few years, you’ll know that video is where it’s at for social media marketing.

Not only is video the most engaging medium, but it’s also how people love to digest information on their mobiles. People already spend more time on mobile devices than they do watching TV and Facebook predicts that this year, 79% of the world’s mobile data traffic will be video.

You may have experience in creating video for TV but creating content for social is a different beast. You’re basically creating content specifically for mobile use – so the length, style and creative of the video is very different to that of a TVC.

person looking at you tube on moble

Here are our top 7 tips to optimise your video for mobile.

  1. Engage your audience quickly. Use the first three seconds of your video to entice your viewers with the most compelling, thumb-stopping visual.

 

  1. Don’t wait to show your product – get your brand or product in front of the view immediately so the viewer knows what to expect.

 

  1. Keep content short, snappy and visually exciting.

 

  1. A large percentage of people watch video without sound, so make sure you communicate your story visually so it’s effective with or without sound.

 

  1. If you do have a script, or a more complicated message, add captions or subtitles.

 

  1. To the dismay of videographers everywhere, video should be shot vertically for social. This aspect takes up the most real estate in people’s feeds and looks the most impressive.

 

  1. If you don’t have budget for video, try to create your own animated content using effects, graphics, panning, zooming and slideshows to add an element of movement.

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2020 planner and pen

2020 Special dates for Australian social media and content marketing

The new decade has begun, and we can guarantee a lot of people have vowed this is the year they get their social media strategy in order. The first place to start is with a measurable and concise strategy. Always start with what you want to achieve and who you’re wanting to reach, then get cracking with the creative and exciting implementations.

When it comes to strategic planning, it’s always a good idea to have a content planner which takes into account seasonal trends, key dates, special occasions, product launches and all of your current marketing activities.

To help, we’ve created a list of the key dates that are great to inspire your social media strategy in 2020. From the AFL Grand Final and Easter, to National Tree Day and Black Friday, you’ll find all the important dates you need, which can be overlaid onto your annual planner. They might spark some ideas for your content marketing, or they may prompt you to run a promotion to coincide.

You can download the PDF by clicking on the link below. Happy planning everyone!

2020 Key Dates for Social Media

2020 ket

If you’re still looking for help with your social media strategy or implementation, get in touch. Our team has helped so many brands create strategic and successful content marketing strategies, that achieve real results.

We can help with your planning, run training sessions with your team, or take over management of your content production and social media posting if you’re short on time and want to outsource. You can find a list of the clients we’ve worked with here and get in touch with our friendly team here.

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A day in the life of Danica

We’re continuing with our Day in the Life feature, profiling a typical day for everyone here in the Wanderlust team. This week, it’s our lovely account executive, Danica!

7am – This is usually wake up time, however, some days I’ll snooze and laze around in bed until 7:30ish. I wouldn’t say I’m a morning person, so straight away it involves a coffee and something to eat, which this morning was fruit toast. My mornings are quiet as my partner Josh leaves early for work, so the house is mine from 6am each day, yay! I’ll eat brekky and drink my coffee on the couch while flicking channels on TV or scrolling on my phone.

7:45am – Time to hop in the shower, get changed and get my bags ready (and lunch – which is almost a lie because it’s that rare I bring lunch to the office!) Maybe my morning routine should start to include MAKING something for lunch? We’ll see… probably won’t happen…

8:25am – I’ve just moved to a house in Attadale, so I leave home now to make it to the office in Guildford in time. I’ve never minded driving, as I’ve always had jobs that need me to drive a bit, so I settle in with the radio and off I go.

9am – Arrive at the office. Set up my desk and open my emails to see if I’ve missed anything overnight or if there is anything urgent to reply to or action. Nothing this morning! Time to open my daily checklists, fill up water bottle and get cracking.

9:30am – I start each morning by doing monitoring for each client. Facebook, Instagram, on desktop, in app, everywhere! That way I know where each client is at for the start of the day and if there’s anything there to deal with or report to the client about. Today, one post for a large tourism client has gone viral over the last 24 hours, so I’ve emailed the client to let them know it’s doing so well, replied to all the comments and also forwarded onto the state and national tourism organisations to flag in case they’d like to share on their channels. This is a great way to promote our client’s region to a larger audience.

10:30am – Today is a scheduling day, as the end of last week was content creation where we draft and create 2 weeks’ worth for each client. All the posts have now been approved, so I’ll spend the next few hours scheduling these using Hootsuite and Sprout Social, so that we are ahead with all of our content.

12:30pm – Time for lunch, which means nipping to the local café, supermarket, or shopping centre to grab something quick to eat, and run any quick errands. Today no errands, so just some sushi for me!

1:00pm – Back to the office and settle back in. Now is when I’ll start to empty my inbox, action anything clients have asked for, or any random ad hoc tasks. Today is collating some new content from a client, reorganising some images, not too many tasks to tick off!

2:30pm – Amy has asked me to create an organic social media monitoring and engagement manual/best practice guide, so that if/when new people start at Wanderlust, they can have a read through and understand how we do things, the procedures we follow, sites we use, and general ways of doing things for social media monitoring. I’ll do this as a step by step guide.

3:30pm – Taking a break from the manual for now and helping Isabelle to create a hashtag spreadsheet for her clients. I have one for myself, which is split up into tables for each client, with all the relevant and important hashtags needed for Instagram. This makes life SO much easier when scheduling content, as you don’t have to think of them on the spot each time.

4:30pm – Finishing a task close to 5pm means I can spend some time inviting to like on Facebook, or trawling hashtags and geolocations for some outstanding user generated content for our clients. For our destination marketing client, 90% of our posts are UGC, which includes a great deal of searching to find some gems!

5:00pm – Pack up and leave the office and make my way home. Usually, if we need stuff for dinner I’ll stop past the shops on my way, but tonight I’m heading out for a friend’s birthday dinner and a drink at General Public in Scarborough.

5:45pm – Arrive home just as Josh is leaving out the door for work. He is on night shift this week, meaning our schedules are backwards. This doesn’t happen very often, and usually, he’s home from 2:30pm each day.

6:10pm – Leave home and head to Scarborough to meet friends for dinner. A Monday night dinner sure does throw the week out – as we RARELY eat out on a Monday, usually try save this as an end of week treat!

8:45pm – Get home from dinner and I have the house to myself. This works perfectly tonight as all I want to do is lay on the couch with a glass of wine! What’s even better is I have 2 new episodes of Real Housewives to watch. My love for trashy telly really shows when Josh isn’t home, as he’ll never sit and watch it with me, so now’s my time!! Real Housewives has become a TV addiction as of late…don’t even ask me why because I can’t tell you. It’s so bad but so good!

11pm – A quick shower then off to bed. For someone who loves sleep as much as I do, I don’t know why I continue to go to bed so late! Maybe another thing I can try to implement into my routine? Hmmm…

When I’m not heading out for a friend’s birthday dinner, my normal night consists of us cooking an early dinner and lazing around on the couch. If there’s anything to do around the house, I’ll usually get this done as I get home from work so we can relax for the rest of the night, as Josh is off to bed at 9pm for work. I’m trying to get back into Pilates, so this is slowly becoming part of my week again too!

One thing I love about my job is the flexibility. I work from the office on Monday, Tuesday, and Friday most weeks and from home on Wednesdays and Fridays. Some weeks this schedule will change around, but it’s usually pretty standard. So, on my home days, my schedule is a little different to the above, but not far off it (with a slightly longer sleep in!)