We’ve compiled our very favourite apps and tools to help manage your digital marketing and create new content. These amazing extensions, apps and hacks will help keep you organised and save you time and best of all, they’re all totally free!
Canva is a wonderful tool for those who can’t afford a graphic designer, or just need some basic designs like social media templates creating fast. It’s free and super-easy to use. Even if you’re not that creative, they have heaps of templates that help you create something professional looking and engaging! It’s not just for social media and poster designs, you can also find infographic templates and even powerpoint templates to take your reporting or presentation up a notch!
2. Facebook Ads Library
This nifty tool is an amazing way to find out what your competitors are up to in the world of social media advertising. Simply pop in their page name, and you’ll get a list of all the ads they’re currently running. This is great to get an idea of what your competitors are doing, and get inspiration from those brands you love.
This is another great free tool that we use to plan out our social media content. It’s a productivity app, so you can assign tasks, leave notes for people and drop in files and images. But we use it as an online content calendar for those clients who like to approve their content. You can use the calendar view and then drag and drop your content cards to fit. It’s really easy to use and helps keep you organised!
Asana is the tool we use to manage workloads and assign tasks. This is a great way to stay organised and on top of deadlines. You can email tasks straight from Outlook and then assign tasks by client, theme or employee within Asana. Once again, it’s totally free!
5. Facebook Ads Manager
We run social media campaigns for most of our clients, so we all use Facebook Ads Manager regularly. Isabelle, our Ads Guru is in there on a daily basis checking and optimising our campaigns to get the very best results. Facebook Ads Manager can be a little confusing at first glance, but once you get your head around it, it’s a really amazing tool FULL of analytics.
This free screen recording app is great if you need to train or brief people on a task done on a computer. You can record your screen as you do a task, then save and send a link. This is great for those who respond best to visual training, and it is also a good way to build up your induction documents for new starters without having to write a manual.
We love this royalty-free image library – it’s full of not-cheesy imagery that you can use for your social media posts, blogs or any other marketing.
This is spell checker for the online environment. If you’re drafting copy straight into Facebook or your website, this will spellcheck your work as you go. Just like in Microsoft Word, but for all sites.
We use Dropbox to easily store all of our documents, presentations and client content. This is cloud based and we all have a login so we can access up to date copies of everything we need. I also love the phone app so you can easily upload images and videos from your Dropbox to Instagram Stories natively.
10. Answer the public
This is an awesome site that often helps us with ideas for blog posts and copywriting. You can enter a keyword, and it will throw up questions people have asked on search engines and social media. For example, if you pop in cupcakes, you get the following information. Great to spark off ideas for blog topics, Instagram Stories, IGTV’s, podcasts or social media posts!