I was watching my two boys playing yesterday and it struck me how creative they were. My 4-year-old was making up different scenarios and games with his train set, whilst my 18-month-old was pretending to eat the play food in his little kitchen. ❤️
It made me think about creativity as an adult, and how it’s so easy to get into a rut doing the same things for too long.
It’s so important to try and keep things fresh and new, especially when you’re working with clients who expect a lot from their agency. I’ve been thinking about ways to increase my creativity and thought I’d share a few tips with you!
🚶♀️ – Get moving. If I’m feeling blah or needing to get the creative juices flowing, I try to go for a quick walk. Fresh air (and most of the time a strong coffee) clear my head and help me think about things differently.
📴 – Turn off my phone. I used to start Googling or scrolling Instagram to help get ideas flowing, but I find when I do that, I actually end up either overwhelmed by content or just replicating what’s already been done. By taking a little digital detox I usually get the space to think more clearly about bigger ideas. I normally have a few lightbulb moments on holiday, which I think is due to being away from my work and letting the creative juices flow.
🎧 – Be inspired. I try to listen to a good business podcast or read an article at least once a week. I love Seth Godin for his quick riffs that get you thinking (especially since he’s now back on Insta showcasing them in a nice visual way), or his podcasts to spark ideas.
🍜 – Eat. If me and the team are getting a bit stuck in a rut, I normally suggest going for lunch. To be honest, this only happens once a month, but just having a meal and chatting about clients normally sparks a few good ideas and new things to try.
🖊️ – Start. Most of the time, once I start thinking about ideas and noting things down, lots spill out at once. It’s the actual starting that takes the effort. So I try to clear some time for thinking and ideas each month (it really should be each week, I’m working on that) and just do it!
What do you do to shake things up and stay creative? I’d love to know!
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