The accreditation raises the standards of information services and also provides a business check for the Visitor Centres. Once accredited, the centre will be able to display the yellow on blue italicised ‘i’ sign – demonstrating they have achieved certain quality standards in customer service and operations.
Wanderlust Communications has helped the Visitor Centre team work through the various accreditation criteria and in addition, created a new business plan and marketing strategy for the centre.
Amy Gough, managing director of Wanderlust Communications, said: “It’s been a privilege working with the Balingup Visitor Centre team. Balingup is a beautiful town and has huge potential as a tourism destination. The Visitor Centre is beautifully fitted out and has a passionate manager. It’s been great to develop a new, streamlined business and marketing strategy for the centre.
“As a small centre, budgets are limited, so our plans have focused on visitor servicing, member engagement, community outreach and digital marketing. The plans will begin in the new financial year and are being supported by the Visitor Centre committee.”
Wanderlust Communications has now assisted three centres with their accreditation applications; Donnybrook, Kulin and now Balingup. If you’re a Visitor Centre manager looking to undertake the program and need support, please contact us today.