Wanderlust Communications has been appointed to manage the social media and PR for the Margaret River Busselton Tourism Association (MRBTA) on a short term contract.
Amy Johnston, managing director of Wanderlust Communications, said: “We’re delighted to be working with MRBTA on this interim project. We will be curating and creating content across all social media channels and ensuring digital activities are aligned with the current marketing strategy.
“We’re helping the organisation until the permanent internal position has been filled. Our understanding of the social media space, plus our passion for the region means we can seamlessly take over these channels whilst remaining true to the brand values and tone of voice.”
Wanderlust Communications will be curating and creating posts for Facebook, Instagram and Twitter, as well as monitoring all channels and responding to comments. In addition, they will be handling PR and media relations, including drafting media releases and blog posts for www.margaretriver.com
Amy added: “As big fans of “down south” we can’t wait to work with the tourism organisation and showcase this wonderful part of the world!”