Wanderlust Communications to work with Economic Transitions on Kalgoorlie Boulder Tourism plan

Wanderlust Communications has been appointed as a contractor, working together with Economic Transitions to create a tourism plan for Kalgoorlie Boulder, as part of the Regional Growth Plan Project through Landcorp.

Wanderlust Communications has been appointed to assist with the marketing strategy element of the plan, and to undertake workshops in Kalgoorlie Boulder.

Kalgoorlie Boulder has been recognised by the State Government as one of a network of regional centres of the highest strategic importance for the future sustained growth and prosperity of Western Australia (WA). Kalgoorlie-Boulder is one of nine regional centres that will be developing Growth Plans that aim to:

  1. Strengthen the capabilities of WA’s strategic regional centres to drive long run investment, business and employment growth.
  2. Accommodate regional population growth that is generated by WA’s long run economic growth.
  3. Support the efficient and effective delivery of the WA Government’s regional development effort and investment.

The Growing Kalgoorlie-Boulder project is looking at various areas of potential growth for the City, and Economic Transitions will be managing the tourism section. Along with Wanderlust Communications, the project team also includes Flametree Creative. Together the team will conduct in-depth research, stakeholder engagement and community forums before presenting a tourism strategy for the City.

Economic Transitions Principal, Kim Hewson, said: “I am thrilled to have been awarded this tender. I lived in Kalgoorlie-Boulder for many years and am still working with lots of organisations in the Goldfields region, so this project is very close to my heart.”

“We have begun our stakeholder engagement and it’s been wonderful to hear what the residents of Kalgoorlie Boulder think about tourism in their City, and the marketing and branding of the tourism product. We’re looking at strengths, weaknesses, opportunities and threats to tourism in Kalgoorlie-Boulder, plus the services, product selection, marketing and branding of the City. This research will be cross referenced with existing strategies and the regional Blueprint to create a specific growth plan for tourism in Kalgoorlie Boulder.

“I’m excited to see the results and to see some of the wonderful ideas be put into practice. I believe there is a huge opportunity to grow tourism in Kalgoorlie-Boulder, encouraging more visitors to explore our region and to stay longer. The economic benefits would be significant and would help many local businesses.”

To find out more, Like the Growing Kalgoorlie Boulder Facebook page.

Pictured below, Kim Hewson from Economic Transitions, John Douglass from Flametree Creative and Amy Johnston from Wanderlust Communications at the tourism and branding workshops in Kalgoorlie Boulder.

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